COMMERCIALIZATION

Inside every successful product is some human heart.
Okay, not literally.

A product may not actually live and breathe. But there’s a whole lot of heart and passion and pride inside it. A product’s value doesn’t just lie in the things it does for the people who buy it. There’s real, powerful value in what a product does for the people behind it. It realizes a vision. It gets people excited. It makes them proud. It symbolizes hard work.

But bringing products to market is complicated. And there are lots of stages. And lots of planning. And lots of paperwork. And e-mails. And legalities. And over time, these things can slow the pulse of the heart that once brought an idea to life. My strength is rekindling that fire and passion. Bringing an outside perspective that ensures go-to-market plans, product launches, and branding efforts reveal the real, unique power and passion behind a product’s raison d’etre. That’s Eiver’s raison d’etre.